Category: First-Party Data

  • How to Use First-Party Data to Target Rural UK Consumers

    How to Use First-Party Data to Target Rural UK Consumers

    A Smarter Approach to Equestrian & Country Lifestyle Advertising Advertising to rural and equestrian consumers has become increasingly complex. Interest targeting is weakening. Third-party cookies are disappearing. Acquisition costs are rising. Yet the UK country lifestyle market remains one of the most valuable consumer segments in retail. The brands that continue to grow in this…