In a recession eCRM gives you an extraordinary edge. It’s the power of evidence-based marketing.
Underwired creates customer retention campaigns that increase brand consideration, conversion, purchase frequency, transaction value and brand advocacy. We enhance the value of your data, creating meaningful, actionable segmentation based on behaviour, demographics and motivation. We build programmes so you can achieve your commercial objectives, which we deliver using segmented email marketing campaigns, websites (making expert use of behavioural targeting), mobile and social media campaigns.
That’s the jargon out of the way. In plain English, we enable you to deliver what your customers really care about when they do business with you. And we help you to get started at a low cost, with minimal risk and outstanding results.
Successful organisations like McCain Foods, ASICS, Hodder & Stoughton, Simply Business and Laithwaites Wine see eCRM as a critical component of their marketing strategies. They started with the same problems that you probably have – data from a variety of sources, suppliers that aren’t as joined up as they could be, and a significant opportunity to better engage their customers.
When we start to work with you, we show you what opportunities and quick wins you have in your data. We give you a model of the financial returns you can expect. We give you a set of clear recommendations, and we show you the simple steps to get a straightforward eCRM strategy under way.